Who you’re actually talking to.

TrueChalk is one person. I do the advising, the scoping, and the building, and I answer the email. There’s no sales team to get past, and no junior getting handed your project after the call.

The experience behind it is hands-on: AI systems built and shipped for everything from small shops to enterprise operations. Enough time inside that world to know how this stuff actually gets sold, and that most of what trades businesses get pitched is overkill, or the wrong fix entirely. TrueChalk exists so somebody is on your side of that conversation.

The name comes from the chalk line: the string a builder snaps to mark a straight cut before touching the saw. True is the old trade word for straight, level, honest. That’s the whole job here. Mark the line before anything gets built, and say so plainly when there’s nothing worth building.

Based in Utah, working by phone with shops anywhere.